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A “Jeanius” Campaign: Helping Children Succeed in the New School Year

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By Michelle Kopkash August 25, 2015
A new school year marks a new chapter in the life of a child. Children go to bed the night before school filled with jittery excitement, some more nervous than others, wondering about their new classes, teachers and potential new friends. As parents, we try hard to calm those back-to-school nerves by equipping our kids with the necessary school supplies and properly fitted clothing, hoping to increase their chances of diving into the school year with confidence. But what about the families across America who struggle to provide for their kids, who all too often go empty handed to school, or feel the embarrassment of wearing ill-fitted, stained clothing? If you haven’t been in those shoes, can you imagine how that child feels? To a child-in-need, basic back-to-school gear can make all the difference in the world. The gift of donated new jeans or school supplies can help them go to sleep the night before school with less nerves, and walk into their classrooms the next morning with a touch of dignity and courage.

Thankfully, organizations such as OshKosh B’gosh in partnership with K.I.D.S/Fashion Delivers Inc. and Donorschoose.org recognize the importance of helping children-in-need go school with all the necessities – from blue jeans to school supplies. As a mama, I love to hear about companies who strive to make a difference. OshKosh’s latest national campaign, ‘B’gosh Jeanius’ makes it easy for all of us make an impact. From now until September 16th, you can help a student-in-need by donating a pair of new jeans in-store or by making a cash donation at the register (or online), which will go towards school supplies. Donation bins have been placed in all of OshKosh’s 200+ store locations for new jeans, which will be distributed to local students-in-need by their campaign partners, K.I.D.S./Fashion Delivers Inc. The monetary donations will be given to local classrooms that have requested help via Donorschoose.org. What’s more, Carter’s Charitable Foundation has promised to match every denim donation with a new piece of clothing and match all monetary donations up to $50,000.

OshKosh’s latest doorbuster prices are so low that donating a pair of jeans doesn’t have to take away from your kids. B’gosh Blue Jeans start at $8.

A child’s sense of self-worth is fragile; wouldn’t it be wonderful if we could help give children a leg up as they transition into the new school year? 

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Go to Osh Kosh B’gosh’s website to find out more about ways you can help:
www.oshkosh.com/bgoshjeanius.